A Successful Marketing Strategy for Attorneys Includes Social Media, but Does Not Rely On it Exclusively
Often, we see attorneys hyper-focused on their social media sites, or spending lots of energy and time setting up profiles on every social media channel they can. It is possible to inadvertently use social media in ways that may be detrimental to the work they’re doing elsewhere online.
The best application of social media use for law firms is as a supplement to your firm’s other digital marketing efforts. Share on XSo Why Do Law Firms Even Need Social Media?
If law firm social media is meant to be a supplement to your firm’s website, then why do you need it? You might be wondering: “What are the benefits of social media for attorneys?” “What to post on social media?” “pros and cons of social media marketing for attorneys,” or even, “how to do social media for attorneys…”
In this article, we will discuss how to use social media effectively to amplify the marketing efforts your firm is already making, and the purpose of social media as it pertains to your law firm’s digital presence.
How does Social Media Benefit Law Firms?
Brand Consistency
Law firms will find social media can be useful in several ways. Firstly, it can help to create brand consistency and its message. Prospective clients who are “shopping” for an attorney expect to find your firm on social media. Not being able to find your firm on these channels may make your potential clients frustrated or suspicious because they expect to find you in the same way they are looking for — and engaging with — other attorneys and firms.
Make it Easier for Potential Clients to Find Your Firm Online
Potential clients need to be able to find you — whether it is on your blog or website, or being able to interact with you on Twitter, or sharing your law firm’s business page on with someone on Facebook.
Increased Search Engine Visibility
Having social media profiles can also help your firm be found in online searches more easily, and are a great way to promote your law firm on social media. By claiming your social media profiles on beneficial sites, you can amplify the reach of your firm when people run a search for it — those profiles can sometimes be displayed higher in search engine results pages than your actual website.
Ultimately, when your social media sites are used appropriately, they can actually help drive even more traffic back to your law firm’s blog and website.
Which Social Media Sites Are Best For Your Law Firm?
Before we get down to brass tacks, it is important to note that attorneys and law firms should be particular about which social media sites they use.
Be Selective when Choosing Social Media Platforms
Filling out every social media profile you can find is a waste of your resources- both money and time. Similar to selecting an online directory platform, it is equally important to be choosy about which social media platforms your firm utilizes.
For example, sites like Snapchat, Pinterest and Instagram may not be particularly useful for your law firm. Sites like LinkedIn, Facebook, and Twitter offer more benefits for law firms and attorneys and also enable you to connect better with potential referral sources and clients.
Don’t Dilute Your Message
When law firms opt to sign up for every social media site they can find, they often spread their message way too thin, causing it to be diluted and less effective. Often, it becomes a challenge to stay current on posting useful, relevant content to so many different platforms. Ultimately what happens is that core message your firm was trying to communicate becomes muddled, less impactful, and less useful to your potential clients.
Quality over Quantity
Taking the “quality versus quantity” approach when deciding which platforms your law firm should choose to establish a strong digital presence is a much better choice than taking a “shotgun” approach to social media. It is crucial to take a tactical approach to your law firm’s digital presence because it will prevent your firm from wasting money or time on strategies that may end up being unsuccessful.
How can law firms use social media effectively?
Utilize Law Firm Social Media Management Tools
Getting the hang of using social media effectively is about learning what works for your law firm, and to take advantage of time-saving technology that simplifies social media management for attorneys. That way, your social media accounts fit seamlessly into the rest of your digital marketing strategies without creating extra effort or expense.
Effective Social Media Marketing for Attorneys is a Process
Choosing the best social networks for lawyers sites is just one part of the digital marketing debacle. Driving the web traffic from your social media sites to your law firm’s site is another part, as well as initiating online conversations and discussions with potential clients and referral sources.
AdInfusion takes the mystery out of Law Firm Social Media
Managing your social media sites does not need to be tricky or time-consuming. AdInfusion makes it easy to engage your potential clients and referral sources by publishing new blog posts to your sites at the same time in just a few clicks. To learn more about how AdInfusion takes the mystery out of effective digital marketing for law firms, call us at 916-798-5707 today!
