Want to know the dirty truth about local SEO?
Your competitors are sitting on a goldmine of keyword data – and they have no idea you can legally steal it.
And today, I’m showing you exactly how to ethically ‘steal’ their winning formula in just 3 steps.
🎯 Step 1: Spy on Your Top Competitors
Start by Googling your main service + your city.
Example: “Bakery Chicago” or “HVAC Service Dallas.”
Look at the businesses in the top 3 results. These are your local “giants”—the ones Google trusts most. Your goal? Learn from them!
- What keywords are they using? Check their website and GBP descriptions.
- Why this matters: These businesses get tons of clicks and calls because they’ve nailed their online presence. Study them to see what you should target.
📍 Step 2: Target Hyper-Local Areas
Next, search for your service + your neighborhood or a nearby town.
Example: “Coffee Shop Downtown Austin” or “Plumbing South Miami.”
The businesses ranking here are your direct competitors. They’re winning customers in your backyard—and you can too!
- Pro Tip: Focus on areas where you offer services. If you serve multiple towns, repeat this for each location.
💰 Step 3: Chase the Profitable Keywords
Ask yourself:
- Which services make you the most money?
- Which offerings attract big spenders?
Example: A roofing company might profit more from “emergency storm damage repair” than “roof inspections.”
Google those high-value services + your location (e.g., “Emergency Roof Repair Nashville”). See who’s ranking, then:
- Use free tools like Google Keyword Planner or Ubersuggest to find what keywords they’re targeting.
- Steal their strategy (ethically, of course!).
🌟 Why This Works
Google rewards businesses that:
- Target the right keywords.
- Have consistent online info (name, address, hours).
- Earn reviews and clicks.
🚀 Ready to become the go-to business in your area? Work with AdInfusion
PPS: Building a strong online presence takes time, but with the right keywords and strategy, you’ll crush it. 💪
Matt
