Hey there, hardworking contractors! This is Matt from AdInfusion. Since 2012, we’ve been helping folks like you navigate the tricky world of online marketing. Today, I want to talk about something we see all too often: trying to save a buck by underspending on digital marketing. Trust me, it’s like using cheap concrete on a big job—it might seem like a good idea at first, but it’ll cost you in the long run.
The “Bargain Basement” Trap
Imagine this: You’re bidding on a big driveway project, and your competitor comes in with a quote that’s dirt cheap. You know they must be cutting corners somewhere, right? Well, the same thing happens in digital marketing.
Sure, there are companies out there offering to handle all your online marketing—your website, Google ads, the works—for just $1,000 or $1,500 a month. Sounds like a steal, doesn’t it? But here’s the thing: in the world of online marketing, that kind of budget is like trying to pave a driveway with a bag of gravel. It just won’t cut it.
The Hidden Costs of a Low Budget
Let’s break it down. With a budget that small, you might get:
- A few clicks on your Google ads each day (and trust me, clicks don’t always mean customers)
- Maybe a lead or two a week (if you’re lucky)
- A website that looks okay but doesn’t really bring in business
Now, I don’t know about you, but that doesn’t sound like the kind of results that’ll help you grow your business, does it? The truth is, when you underspend on marketing, you’re setting yourself up for frustration, missed opportunities, and stagnation.
The AdInfusion Difference
At AdInfusion, we’ve been in this game since 2012. We know what it takes to really make a difference for contractors like you. When it comes to your marketing budget, we believe in making every dollar count. Whether you’re just getting started or looking to scale up, we tailor our strategies to fit your needs and goals.
With the right investment, we’re not just talking about putting up a few ads. We’re talking about:
- A website that truly showcases your craftsmanship and brings in leads
- Google ads that target the right people—those who actually need driveways, patios, or other services you offer
- Social media strategies that get people excited about your projects and your brand
- Videos that highlight the quality and precision of your work
- And so much more
Real Results, Not Empty Promises
Here’s what really matters: with a solid marketing plan, we’re not talking about a lead or two a week. We’re talking about 30, 40, maybe even 50 solid leads a month—customers who are ready to hire you, not just tire-kickers.
Think about it: how many of those leads could you turn into jobs? With the close rates we typically see (around 50-70% for a lot of our contractors), that could mean a serious boost to your business.
It’s an Investment, Not an Expense
I get it. Spending money on marketing might feel like a big risk. But here’s how I want you to think about it: it’s not an expense, it’s an investment. Just like you invest in quality tools and materials, you need to invest in getting your name out there and bringing in new business.
The AdInfusion Promise
Here at AdInfusion, we don’t just talk the talk. We’ve been helping contractors like you since 2012, and we know what works. We’re not about flashy gimmicks or empty promises. We’re about real results that you can take to the bank.
So, if you’re tired of throwing money at marketing that doesn’t work, or if you’re ready to take your business to the next level, give us a shout. We’ll sit down with you, look at your business, and figure out a plan that makes sense for you.
Don’t Wait—Build Your Future Now
In construction and in marketing, you get what you pay for. Don’t settle for cheap concrete when it comes to building your business online. The sooner you invest in a solid strategy, the sooner you’ll see the results that can transform your business. Let’s talk about doing it right.