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Why Does SEO Need So Much Content?
Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctly Perhaps, it is less that they are two different beasts, and more that they are different breeds of the same...
The WRONG Way To Use Keyword Rankings
Keyword rankings are not the exclusive of performance indicators for a website. In fact, rankings can display a skewed picture of what’s truly taking place in your digital marketing campaign. The idea is straightforward – you decide on a phrase that embodies your...
How Does Google Judge The Quality Of Your Content?
If you read almost any published information on Google’s Ranking Factors in 2023, the value of high-quality content is highlighted again as a key component of any SEO campaign. And, yes, we can all but hear the eyes rolling about another “Content is King”...
How to Write Better Web Content (So People Will Read It)
I have been composing web content longer than…Well, longer than I can admit gracefully. Through those years of content writing, the best practices, trends and techniques for compelling writing have changed immensely. I occasionally catch myself reminiscing about...