SEO Archives ~ Page 2 of 7 ~ AdInfusion

A Case Study in Buying Shitty Links

by Matt Roberts | Nov 6, 2019 | SEO

You know what they say, keep your friends close and your enemies closer. So I’m always watching to see what strategies other people are trying against me. Sometimes you see something useful. This isn’t one of those times. "The Gang Tries #BlackhatSEO...

Google Showing Paywall Content in Featured Snippets.. But Should They?

by Matt Roberts | Oct 30, 2019 | SEO

Someone from the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets. Google’s official description of featured snippets precludes content that cannot be clicked through to be read. But other documentation...

SEO or PPC? When to Buy Traffic and When to Optimize

by Matt Roberts | Oct 27, 2019 | Pay Per Click, SEO

[vc_row][vc_column][vc_column_text]Let’s say your local business isn’t as popular as you used to be. There’s way more competition and old school tactics you used to rely on just aren’t working well anymore. Many small businesses are faced with...

Listen to Our Competition tell You We’re the Best!

by Matt Roberts | Oct 14, 2019 | SEO

Another company claiming to offer SEO in Sacramento posted the advice seen below. I don’t usually see eye to eye with the competition but when it comes to the information she posted below, I wholeheartedly agree! Search for “Sacramento Search Engine...

Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs

by Matt Roberts | Aug 3, 2019 | Google, Search Engine Optimization, SEO

Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results. This topic came up during a Google Webmaster Central hangout where a question was asked regarding how long it takes for a sitelinks search box to...

#SEMRUSHCHAT Ways to build Expertise, Authority, & Trust to Boost your SEO!

by Matt Roberts | Aug 26, 2018 | semrushchat, SEO

Here’s my updated take on the latest #semrushchat I participated in last week on Twitter. If you want to rank well on Google, you need to build Expertise, Authority, and Trust (E-A-T) on your website. This discussion goes into detail on ways to incorporate these...

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