Search Engine Optimization Archives ~ AdInfusion

Building Backlinks to New Sites: The Essential Guide

by Matt Roberts | Nov 21, 2019 | Search Engine Optimization

So your new website needs backlinks. If you’ve ever worked on SEO for a new site, you’ve run into the challenge of trying to outrank websites with more authority than your site. More than likely these sites have more backlinks than you do – which is...

What Are Backlinks

by Matt Roberts | Nov 20, 2019 | Search Engine Optimization, SEO

What are backlinks? Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink. I’m sharing a lot of this information from Moz’s...

Rudy Giuliani’s Crime Buddy Apparently Named His Company ‘Fraud Guarantee’ to Trick Google Search Results

by Matt Roberts | Nov 1, 2019 | Crime, Search Engine Optimization

Have you heard the news about Donald Trump, Rudy Giuliani, and the company Fraud Guarantee? It’s even dumber than you can imagine. Rudy Giuliani, personal attorney to President Trump, is in hot water after his associates were arrested for alleged illegal campaign...

Save 💵 On Your SEO in Philadelphia

by Matt Roberts | Sep 19, 2019 | Search Engine Optimization

A wise man said once, if you think search engine optimization (SEO) is expensive, you should see how expensive cheap SEO gets. Or poorly done/ineffective SEO. Has it been several months since you’ve heard from the Philadelphia SEO experts that are supposed to be...

Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs

by Matt Roberts | Aug 3, 2019 | Google, Search Engine Optimization, SEO

Google’s John Mueller recently explained that a sitelinks search box can take up to a month to appear in search results. This topic came up during a Google Webmaster Central hangout where a question was asked regarding how long it takes for a sitelinks search box to...

Why “Good Enough” Actually Is Not When it Comes to SEO

by Matt Roberts | Feb 5, 2018 | Search Engine Optimization

Just like most other areas of digital technology, search engine optimization has changed dramatically over the past decade, and still continues to. It wasn’t that long ago when you could simply cram a bunch of keywords into your web content to get it ranking, but...