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Google ordered to reveal the author of Australian dentist’s bad review
An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist. Dr Matthew Kabbabe, a teeth-whitening specialist in Melbourne, sought the order so he could sue for defamation. He claimed user CBsm 23 had damaged his business...
Review counts matter more to local business revenue than star ratings, according to study
Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average. Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have...
What is the “Streisand Effect” and how can you avoid it?
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home....