Inbound Marketing Archives ~ AdInfusion

Obvious Signs Your Website Was not Designed to Generate Leads

by Matt Roberts | Feb 5, 2018 | Inbound Marketing

So you have a company website that looks beautiful, but you’ve noticed that your phone still isn’t ringing, and those lovely contact forms on your website never seem to get filled out. At this point it may be difficult to figure out where you went wrong. Believe it or...

What is Lead Validation [Infographic]

by Matt Roberts | Feb 5, 2018 | Inbound Marketing

Lead Validation Every company that does Internet marketing should know what lead validation is. And yet — very few do. We created this infographic to help you quickly learn what lead validation is, and why it is so important.

Should We Add a Blog to Our Company Website?

by Matt Roberts | Feb 2, 2018 | Inbound Marketing

There are many things a well-thought out blog is capable of, lead generation, building brand image, cultivating client engagement, and amplifying SEO effort are just a few. Starting a blog for your company is a big decision, even with the obvious benefits. You must...

Writing Brand-Focused Content

by Matt Roberts | Jan 30, 2018 | Inbound Marketing

Showing the human or personal side of your business can benefit you in many ways. Most people prefer to give their business to companies that have personality and human tone in their writing style. Whether your business is B2B or B2C, developing and retaining a...

Why Content Marketing Works – And Why It Will Work Forever

by Matt Roberts | Jan 30, 2018 | Inbound Marketing

By now, we have no doubt that you are familiar with the phrase: “content is king.” It gets thrown around all the time in the world of digital marketing, but not everyone fully understands the principle. Sure, writing content is simple, but composing quality content...

Why Does SEO Need So Much Content?

by Matt Roberts | Jan 30, 2018 | Inbound Marketing, SEO

Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctly Perhaps, it is less that they are two different beasts, and more that they are different breeds of the same...