Google Algorithm Updates Archives ~ AdInfusion

The March 2023 Google Core Update: A Deeper Dive into the Data

by Matt Roberts | Apr 4, 2023 | Google Algorithm Updates

Exploring the Impact of the Latest Google Core Update on Search Rankings The March 2023 Google broad core update, which rolled out between March 15 and March 28, 2023, has created significant ranking volatility across various verticals in the search results. In this...

Why I’m Not Worried About Google’s March 2023 Broad Core Update

by Matt Roberts | Mar 16, 2023 | Google Algorithm Updates

What happened: Google announced this on Twitter and updated its search updates page: This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. Why I’m posting about...

Google Announces 2022 Link Spam Update Using SpamBrain A.I.

by Matt Roberts | Dec 14, 2022 | Google Algorithm Updates

What Google said. Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This...

Google brings in BERT to improve its search results

by Matt Roberts | Oct 26, 2019 | Google Algorithm Updates

Google today announced one of the biggest updates to its search algorithm in recent years. By using new neural networking techniques to better understand the intentions behind queries, Google says it can now offer more relevant results for about one in 10 searches in...

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