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The Inevitable Shift from Universal Analytics to GA4: A Guide to Embrace Change

The Inevitable Shift from Universal Analytics to GA4: A Guide to Embrace Change

by Matt Roberts | Jun 15, 2023 | Analytics

We’ve been riding the Universal Analytics (UA) wave for a good while, haven’t we? Well, the times are changing. It’s like your favorite old T-shirt – it’s comfortable and familiar, but even after ten years using Universal Analytics...

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