Boost Your Small Business Visibility on Google Discover with Helpful Content

A few weeks ago, it was reported that Google has updated its guidelines, indicating that Google Discover visibility can be affected not only by core updates but also specifically by the helpful content update. This might sound a bit technical, but don’t worry – we’ll break it down for small business owners to understand and benefit from this change.

First, let’s clarify what Google Discover is. It’s a personalized content feed that provides users with information and articles based on their interests and search history. As a small business owner, having your content show up on Google Discover can lead to increased visibility, website traffic, and potentially, new customers.

In October 2022, Google made some changes to how Google Discover evaluates content. It started considering the “helpful content update,” which means that Google now favors content that provides value to users, such as informative articles, how-to guides, and other useful resources.

This change is actually great news for small business owners. By focusing on creating high-quality, helpful content, you can improve your chances of being featured on Google Discover, even if you don’t have deep technical knowledge of SEO.

Here’s what you need to know:

1. Google Discover now considers helpful content when determining what to show users.
2. This change was implemented in October 2022.

So, what does this mean for small business owners? It’s time to focus on creating valuable content that your target audience will find useful. This can include informative blog posts, helpful how-to guides, or even engaging videos. By doing so, you’re not only improving your chances of being featured on Google Discover but also providing a better overall experience for your website visitors.

Remember, the key to success with Google Discover, and online visibility in general, is to pay attention to the needs of your audience and create content that serves them well. In the end, a focus on helpful content will lead to happier customers and a more successful online presence for your small business.