Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all...
Hundreds of millions of people contribute over 20 million reviews, ratings, and other pieces of content to Google Maps’ over 200 million points of interest daily — it’s how the platform continues to grow so rapidly. But user contributions are intrinsically fraught....
An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist. Dr Matthew Kabbabe, a teeth-whitening specialist in Melbourne, sought the order so he could sue for defamation. He claimed user CBsm 23 had damaged his business...
The coronavirus outbreak that originated in Wuhan, China, has nothing to do with Corona beer, but some people seem to think it does. s the outbreak spread last week, searches for “corona beer virus,” “beer virus,” and “beer coronavirus” increased substantially...
Google Bedlam Recovery Plan: We’ve been receiving a lot of questions lately about the latest Google algorithm update known as “Bedlam.” The Bedlam update (also called “Possum 2.0”) rolled out in early November 2019 – which has now been completed globally. According to...
So your new website needs backlinks. If you’ve ever worked on SEO for a new site, you’ve run into the challenge of trying to outrank websites with more authority than your site. More than likely these sites have more backlinks than you do – which is...
What are backlinks? Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink. I’m sharing a lot of this information from Moz’s...
Having done SEO for several years, I run into people all the time who aren’t always thinking about 404s, redirects, backlinks, spiders, canonicals, and indexing like we do. Talking about this stuff in public will get a confused looking person with their eyes...
Google is the latest big tech company to make a move into banking and personal financial services: The company is gearing up to offer checking accounts to consumers, as first reported by The Wall Street Journal, starting as early as next year. Google is calling the...