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What is a Conversion Rate? [TikTok]

by Matt Roberts | Dec 23, 2022 | Uncategorized

@adinfusion What is a #websitedesign #conversionrate #conversionoptimization ♬ Chill Like That – Sunday Scaries &...

Google Announces 2022 Link Spam Update Using SpamBrain A.I.

by Matt Roberts | Dec 14, 2022 | Google Algorithm Updates

What Google said. Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This...

Google My Business: What’s Changing In 2022

by Matt Roberts | Apr 7, 2022 | Local SEO

If your business services customers in a local area, whether at your location or in their homes or businesses, then there’s no denying that Google has an impact on how — and if — customers find you. Many consumers of all ages and demographics use online searches as...

Best Citation Audit Tools for 2020

by Matt Roberts | Aug 10, 2020 | Local SEO

With local businesses, little things matter. Every small detail is important to get right – name, address, phone number, not because you don’t know them, but somewhere along the line, you might have changed your phone number, or moved your address, and forgot to...

Best Local SEO Tools for 2020

by Matt Roberts | Aug 4, 2020 | Local SEO

Do you run a local business? How do you know what people are searching on Google when they look for a local business? And how can you ensure that you show up at the top of your customer’s search results when they look for a business near them? The answer is...

How To Edit Your Google My Business Listing With COVID-19 Updates

by Matt Roberts | Mar 30, 2020 | COVID19, Local SEO

As the COVID-19 pandemic continues to evolve on a daily basis, we’re continuing to monitor the ongoing developments while remaining cognizant of the potential business impact for many of our partners and clients. There is no doubt that many local business owners...

Facebook says coronavirus is pushing usage through the roof, but its business is hurting

by Matt Roberts | Mar 25, 2020 | COVID19, Facebook

Facebook is seeing an extreme spike in usage across the globe due to the ongoing coronavirus pandemic, the company outlined in a blog post on Tuesday. But most usage is concentrated among private messaging and video calling, products the company does not...

Report: A Google employee has tested positive for the coronavirus

by Matt Roberts | Feb 28, 2020 | Google

A report from Business Insider today says that a Google employee has tested positive for the coronavirus. Google is a large company with more than 100,000 employees across many countries, and BI says that the employee had been in the company’s Zurich office before...

Google’s Advice on How to Hire an SEO Company [Video]

by Matt Roberts | Feb 27, 2020 | SEO

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the...

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video

by Matt Roberts | Feb 26, 2020 | Google, SEO

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. We think Google saved the best for last because the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have...