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7 Steps to a Successful Nonprofit Rebrand
Rebranding is a powerful tool, no matter what sector you operate in. But in the nonprofit world, it’s often overlooked, even though it has the potential to breathe new life into your organization. Today, we are going to explore the steps needed to carry out a...
From Algorithms to Actual Humans: Exploring Google’s New ‘Perspectives’ Search Feature
So, you know how people often add “reddit” at the end of their Google searches when they want some real-life advice? Let’s say you’re hunting for the best homebrew beer recipe, looking for local hiking spots in Denver, or trying to suss out how...
Taking a Page from Tesla’s Playbook: The Power of Strategic Advertising
Tesla CEO Elon Musk said that the company is going to “try advertising” after years of resisting the idea and even saying that he “hates advertising.” For years, Musk has famously said that he despises advertising. He said that Tesla doesn’t pay or provide discounts...
Navigating the Digital Arms Race: A New Era for Small Businesses
In a world where corporate behemoths are growing through mergers and acquisitions, there’s an unexpected beacon of hope for small businesses. With the rise of the digital arms race, small businesses have a unique opportunity to compete and scale up to enterprise...
Alphabet’s market value surges by $131 billion following the reveal of its AI aspirations at I/O conference.
Alphabet stock surged as much as 9% since it made several AI announcements at its I/O conference on Wednesday. The company unveiled “AI Snapshot” for Google Search and said it’s incorporating generative AI capabilities across its product suite....
Google is bringing YouTube, Waze, and Zoom to cars with native Android software
In recent developments, Google has announced a plethora of new additions that will be made accessible in vehicles equipped with native Android software. These include popular services such as YouTube, Waze, and virtual meeting applications like Zoom, Microsoft Teams,...
Why Organic Traffic is Like a Treasure for Small Business Owners
Today, I’m going to talk about two ways people can find your website: Organic Search and Direct Traffic. I’ll explain why Organic Search is like a treasure for your business, and why it’s even better than Direct Traffic. Don’t worry,...
Google Set to Launch Advanced AI-Driven Search Capabilities Next Month
Google is set to launch innovative AI-powered search tools next month, with even more advanced capabilities slated for release in the fall, according to The New York Times. As technology continues to evolve, businesses should be prepared to adapt and make their...