AdInfusion Blog: Cracking the Digital Marketing Code

Navigating the Digital Arms Race: A New Era for Small Businesses

by Matt Roberts | May 13, 2023 | Online Marketing for Small Businesses

In a world where corporate behemoths are growing through mergers and acquisitions, there’s an unexpected beacon of hope for small businesses. With the rise of the digital arms race, small businesses have a unique opportunity to compete and scale up to enterprise...

Alphabet’s market value surges by $131 billion following the reveal of its AI aspirations at I/O conference.

by Matt Roberts | May 12, 2023 | Google

Alphabet stock surged as much as 9% since it made several AI announcements at its I/O conference on Wednesday. The company unveiled “AI Snapshot” for Google Search and said it’s incorporating generative AI capabilities across its product suite....

Google is bringing YouTube, Waze, and Zoom to cars with native Android software

by Matt Roberts | May 11, 2023 | Google

In recent developments, Google has announced a plethora of new additions that will be made accessible in vehicles equipped with native Android software. These include popular services such as YouTube, Waze, and virtual meeting applications like Zoom, Microsoft Teams,...

Why Organic Traffic is Like a Treasure for Small Business Owners

by Matt Roberts | May 9, 2023 | SEO, Tracking

Today, I’m going to talk about two ways people can find your website: Organic Search and Direct Traffic. I’ll explain why Organic Search is like a treasure for your business, and why it’s even better than Direct Traffic. Don’t worry,...

Google Set to Launch Advanced AI-Driven Search Capabilities Next Month

by Matt Roberts | Apr 17, 2023 | Google

Google is set to launch innovative AI-powered search tools next month, with even more advanced capabilities slated for release in the fall, according to The New York Times. As technology continues to evolve, businesses should be prepared to adapt and make their...

Boost Your Small Business Visibility on Google Discover with Helpful Content

by Matt Roberts | Apr 5, 2023 | Online Marketing for Small Businesses

A few weeks ago, it was reported that Google has updated its guidelines, indicating that Google Discover visibility can be affected not only by core updates but also specifically by the helpful content update. This might sound a bit technical, but don’t worry...

The March 2023 Google Core Update: A Deeper Dive into the Data

by Matt Roberts | Apr 4, 2023 | Google Algorithm Updates

Exploring the Impact of the Latest Google Core Update on Search Rankings The March 2023 Google broad core update, which rolled out between March 15 and March 28, 2023, has created significant ranking volatility across various verticals in the search results. In this...

GM Abandons CarPlay for Future EVs, Partners with Google

by Matt Roberts | Apr 1, 2023 | Google

GM’s decision to stop offering CarPlay will begin with the 2024 Chevrolet Blazer. This change, the report explains, will help GM “capture more data on how consumers drive and charge EVs.” The company also wants to develop its own infotainment system based around its...

Why I’m Not Worried About Google’s March 2023 Broad Core Update

by Matt Roberts | Mar 16, 2023 | Google Algorithm Updates

What happened: Google announced this on Twitter and updated its search updates page: This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. Why I’m posting about...

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If you want your website to rank higher on Google you need to build #backlinks #backlinksforwebsites #searchengineoptimization #searchengineoptimizationtips
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Matt From AdInfusion Answers What Are Backlinks [TikTok]

by Matt Roberts | Dec 23, 2022 | Uncategorized

@adinfusion If you want your website to rank higher on Google you need to build #backlinks #backlinksforwebsites #searchengineoptimization #searchengineoptimizationtips ♬ Treat Beats – DJ...

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