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What is the “Streisand Effect” and how can you avoid it?
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home....
3 Simple Ways to Improve Your Local SEO
You may already be familiar with local SEO if you are a business owner trying to increase your search engine rankings. Or, it’s possible you don’t know much of anything about local SEO if you work with a company like AdInfusion who handles all of that for you....
How to Tell When It’s Time to Switch SEO Agencies
Are You Satisfied, Unsatisfied, or Unsure in Regard to your SEO Provider? Many clients adore their SEO firms, some are very unhappy with them, and others still (possibly the majority), are unsure or have lingering concerns. Some of those concerns sound like this:...
How To Tell A Good SEO Pitch From A Lousy One
SEO pitches can get rather technical, making it difficult for clients to distinguish truly competent agencies from ones that are all talk and no results. Here are six things to look for that make it easy for you to separate real contenders from agencies that will take...
The Correlation Between Word Count And Google Rankings
There are two important SEO factors – authority & relevance. On-site optimization is important in terms of on-page content, title tags, etc. Links still matter, of course, and the quality of them, matters more so than ever. There is one question that flies around...
Why “Good Enough” Actually Is Not When it Comes to SEO
Just like most other areas of digital technology, search engine optimization has changed dramatically over the past decade, and still continues to. It wasn’t that long ago when you could simply cram a bunch of keywords into your web content to get it ranking, but...
Damage Control for Negative Reviews
If you have been in business for any length of time, it is likely you have encountered a disgruntled customer or two. It is typical for any company to have some dissatisfied clients, but this can be a major issue when an unhappy customer leaves a scathing review...
Obvious Signs Your Website Was not Designed to Generate Leads
So you have a company website that looks beautiful, but you’ve noticed that your phone still isn’t ringing, and those lovely contact forms on your website never seem to get filled out. At this point it may be difficult to figure out where you went wrong. Believe it or...![What is Lead Validation [Infographic]](https://www.adinfusion.com/wp-content/uploads/2018/02/lead-verification.jpg)