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3 Tips for Accounting Firm SEO You Cannot Afford to Ignore
When discussing search engine optimization (SEO), many accountants get stuck as to where to begin. Many think that they need to pay for outside help, but a hurried choice in an SEO agency can be a very expensive waste of time. Others still decide to tackle their SEO...
Why the Number 1 Ranking on Google Isn’t Something Accountants Should Obsess About
Are you an accountant who is losing sleep about how your accounting firm site ranks on Google? Focusing too much on your accounting firm rankings could keep you up at night. Research has shown that most of our anxieties are rooted in fear – as opposed to things that...
How to Create Client Personas to Improve Your Accounting Firm’s Marketing
It is a well-known fact that high-quality content is a vital component of an accounting firm’s website, but did you know that content must be targeted to a specific audience in order to be effective? Often, we encounter accountants the believe a broad approach...
5 Things to Ask Yourself When You Write a Blog Post for Your Accounting Firm
When you are starting to plan out blog posts for your accounting firm’s website, its important to invest enough time into researching and writing them. Regardless of how meticulously you’ve planned your content, if your potential clients aren’t...
The Myth of Overnight Success in Digital Marketing for Accountants
Overnight success in the realm of SEO is mythical and is generally impossible to achieve. In today’s internet-driven world, instant gratification has the wheel, and that instant gratification mentality can completely shift an accountant’s view towards effective...
How to do Keyword Research For Your Accounting Firm Like A Boss
By now, you are probably beginning to understand the role of keywords in search engine optimization, the impact accounting keywords can have on your firm’s website. You’re probably also getting that content is a huge component to a successful SEO strategy,...
How is Social Media a Part of Your Accounting Firm’s Digital Strategy
A Successful Marketing Strategy for Accountants Includes Social Media, but Does Not Rely On it Exclusively Usually, we come across accountants hyper-focused on their social media sites, or investing a tremendous amount of time and energy creating profiles on every...
SEO Scams Every Dentist Should Avoid
With the phrase Search Engine Optimization (SEO) flying around everywhere today, countless self-proclaimed “SEO Experts” have materialized, offering false promises and guaranteeing rankings. In today’s world, you can not go over a few hours without getting a random...