Here’s my updated take on the latest #semrushchat I participated in last week on Twitter. If you want to rank well on Google, you need to build Expertise, Authority, and Trust (E-A-T) on your website. This discussion goes into detail on ways to incorporate these...
When discussing search engine optimization (SEO), many realtors get stuck as to where to begin. Many think that they need to pay for outside help, but a hurried choice in an SEO agency can be a very expensive waste of time. Others still decide to tackle their SEO...
It is a proven fact that an exceptional content-based approach to digital marketing works for realtors. When compared to promoting high-quality, relevant content to other methods used in search engine optimization, it is a clear winner, both with search engines, and...
Google today said it will be rolling out an enterprise version of its Google Voice service for G Suite users, potentially tapping a new demand source for Google that could help attract a whole host of new users. Google voice has been a long-enjoyed service for...
Now that the term Search Engine Optimization (SEO) is commonly being used, lots of self-proclaimed “SEO Experts” have come out of nowhere, giving false guarantees and offering ranking promises. Today, it’s rare to go more than a few hours without receiving a...
HVAC contractors frequently find things like SEO and digital marketing a headache, and sometimes these headaches can keep them up at night. It doesn’t have to be this way at all. Its common for a prospective customer to look for a HVAC company online, and these...
On Tuesday, Google announced yet another massive subsea cable project, this time a private line stretching across the Atlantic Ocean to connect a data center in the US directly to another in Europe. Per TechCrunch, the planned “Dunant” cable (named after Red Cross...
I ought to start this post with a quick shoutout to Dan Petrovic for posting this infographic back in 2011. I’ve been showing it to clients, potential clients, students, basically anyone who would listen since I got started in the SEO game almost a decade ago!...
Managing a Solar Company’s Directory Listings can be Overwhelming if You Don’t Know What You’re Doing. With such a variety of directory listing platforms, and the different pros and cons of each, choosing the best ones for your solar company can get...
When approaching their search engine optimization (SEO), many solar companies simply don’t know where to begin. Many assume that they need to hire an outside agency, but to the uninformed, this can be more expensive and stressful than it needs to be. Then there are...