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Celsius’ $1.3B Rebranding Lesson: How They Energized Their Brand
The $1.3B Mistake: Celsius’ Initial Branding Strategy Celsius struggled for years—all because of one CRITICAL MISTAKE: They were selling the wrong benefit. When Celsius drink was invented in 2004, it screamed “BURN CALORIES!” Here’s why that...
Cheap Marketing Won’t Cement Your Success
Hey there, hardworking contractors! This is Matt from AdInfusion. Since 2012, we’ve been helping folks like you navigate the tricky world of online marketing. Today, I want to talk about something we see all too often: trying to save a buck by underspending on...
Court rules Google is an illegal monopoly, what now?
The Power of Customer Confidence in Improving Your Business Metrics
Being a marketer has changed the way I experience the consumer journey when shopping, as I now consider both the customer’s perspective and the strategies behind the brand’s decisions.When two-thirds of consumers say that “making the right purchase decision requires...
The Inevitable Shift from Universal Analytics to GA4: A Guide to Embrace Change
We’ve been riding the Universal Analytics (UA) wave for a good while, haven’t we? Well, the times are changing. It’s like your favorite old T-shirt – it’s comfortable and familiar, but even after ten years using Universal Analytics...
Peloton’s Rebranding Journey: Lessons from Successes and Shortcomings
Peloton’s Rebranding Journey: Lessons from Successes and Challenges Peloton, known for its luxury exercise bikes and exclusive workout classes, embarked on a bold rebranding strategy to stay relevant in a rapidly changing market. Transitioning from a specialized...
7 Steps to a Successful Nonprofit Rebrand
Rebranding is a powerful tool, no matter what sector you operate in. But in the nonprofit world, it’s often overlooked, even though it has the potential to breathe new life into your organization. Today, we are going to explore the steps needed to carry out a...
From Algorithms to Actual Humans: Exploring Google’s New ‘Perspectives’ Search Feature
So, you know how people often add “reddit” at the end of their Google searches when they want some real-life advice? Let’s say you’re hunting for the best homebrew beer recipe, looking for local hiking spots in Denver, or trying to suss out how...
