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How to Create Client Personas That Improve Your Law Firm’s Marketing
It goes without saying that high-quality content is essential for law firm websites, but did you know that your content also needs to be aimed toward a specific audience? Often attorneys feel that a broad approach is best, anticipating more returns from casting a...
What is Thin Content and How Does it Harm Attorney Websites?
It’s an established truth that a content-centric approach to law firm digital marketing is effective. The promotion of high-quality, relevant content outperforms any other kind of search engine optimization (SEO) technique—benefiting both prospective clients and...
3 Tips for Law Firm SEO You Cannot Afford to Ignore
When it comes to law firm search engine optimization (SEO), many attorneys simply don’t know where to turn. Some believe that they need to hire outside help, however, this can easily amount to a waste of money more quickly than most would like to admit. Others still...