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Why Does SEO Need So Much Content?
Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctly Perhaps, it is less that they are two different beasts, and more that they are different breeds of the same...
Link-building that Does not Suck
Even if you are pretty unfamiliar with the concepts of SEO, you probably know that link-building is a part of the process. Since the formative days of search engine optimization, building links has (and still is) a crucial part of nearly every approach. That being...
The WRONG Way To Use Keyword Rankings
Keyword rankings are not the exclusive of performance indicators for a website. In fact, rankings can display a skewed picture of what’s truly taking place in your digital marketing campaign. The idea is straightforward – you decide on a phrase that embodies your...