It is really no surprise that online searches on mobile devices have outnumbered searches on desktops for several years now. Google anticipated this pattern, and began testing new mobile-friendly components in their algorithms. It is too early yet to distinguish how...
Showing the human or personal side of your business can benefit you in many ways. Most people prefer to give their business to companies that have personality and human tone in their writing style. Whether your business is B2B or B2C, developing and retaining a...
By now, we have no doubt that you are familiar with the phrase: “content is king.” It gets thrown around all the time in the world of digital marketing, but not everyone fully understands the principle. Sure, writing content is simple, but composing quality content...
Technically speaking, content marketing and search engine optimization are two different beasts. They potentiate each other–or can when executed correctly Perhaps, it is less that they are two different beasts, and more that they are different breeds of the same...
Even if you are pretty unfamiliar with the concepts of SEO, you probably know that link-building is a part of the process. Since the formative days of search engine optimization, building links has (and still is) a crucial part of nearly every approach. That being...