Tips for Managing Your Marketing Agency

Tips for Managing Your Marketing Agency

Sometimes agent-client relationships are very productive, and some aren’t. I know many clients are always wondering: “Is my investment in marketing paying off?” or  “What is my agency doing to earn the fees we pay them?” These questions are legitimate. If...
High-Quality Content Magnifies SEO Results

High-Quality Content Magnifies SEO Results

If you asked any SEO provider what a crucial component of a successful campaign is, they would most certainly reply, “building high-quality backlinks.” It’s a big job. Today, the bulk of backlinks are generated by publishing high-quality content off-site. In order to...
Improving Your SEO is Like Building Muscle at the Gym

Improving Your SEO is Like Building Muscle at the Gym

In some ways, search engine optimization is not very different from other aspects of life. What you put into it is what you get out. In the early days of SEO, this was less true, since the norm was a client handing off their campaign to an agency with little...
Choosing the Wrong SEO Agency Can Cost More Than You Think

Choosing the Wrong SEO Agency Can Cost More Than You Think

Choosing an SEO agency that isn’t right for you can cost you dearly, and I’m not just referring to money. In addition to providing minimal to no return on your investment, a poorly implemented SEO strategy can have much farther-reaching effects. Most likely, your new...