Which Is Better, PPC Or SEO?

Which Is Better, PPC Or SEO?

I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?”  We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget. It would be...
Month-To-Month SEO Is A Bad Deal

Month-To-Month SEO Is A Bad Deal

We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear: Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses...
Don’t Buy Non-Customized SEO Packages

Don’t Buy Non-Customized SEO Packages

In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say...