In SEO’s earlier days, it was possible – more like common – for companies to be successful when clients were not involved in the process at all. Things have evolved since then to the point where this is no longer feasible. Successful search engine optimization...
When a company considers whether to invest in SEO, usually they are thinking in terms of lead generation or increasing revenue. Obviously these are important, but did you ever consider how SEO increases your company’s value? Strong organic search engine...
There are many things a well-thought out blog is capable of, lead generation, building brand image, cultivating client engagement, and amplifying SEO effort are just a few. Starting a blog for your company is a big decision, even with the obvious benefits. You must...
It may be tempting to erase local SEO from your digital marketing strategy if your business serves in a global or even national market. Resist the temptation. Local SEO is a vital component of nearly every SEO campaign. Read on to learn why local SEO has become so...
I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget. It would be...