It may be tempting to erase local SEO from your digital marketing strategy if your business serves in a global or even national market. Resist the temptation. Local SEO is a vital component of nearly every SEO campaign. Read on to learn why local SEO has become so...
I think one of the most common questions our clients ask is, “Which is better, SEO or PPC?” We get it – these companies are trying to get the highest possible returns on their marketing investment, and there are a lot of ways to allocate that budget. It would be...
SEO pricing is a difficult beast at best, and we often encounter skeptical clients who aren’t sure what the final cost is going to be, or whether the promised work is being performed, and then if it’s going to pay off. It is important to bear in mind, that just...
We understand why clients tend to gravitate towards month-to-month SEO contracts, even though they really aren’t a good idea for anyone. Here are a few of the reasons we hear: Many clients have been burned in the past by unethical SEOs and are suspicious. Businesses...
In the pioneering days of search engine optimization, the best practices were regimented and methodical. For example, results could be achieved by adding specific keywords and phrases at specific intervals on a web page, and in specific qualities. You could say...