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Creating Client Personas to Increase the Marketing for Your Dental Office
In 2018, everybody knows that great content is crucial for dental office websites, but were you aware that your content must be aimed towards a targeted audience of patients? There is a common misconception among dentists that taking a broad approach to content...
What is the “Streisand Effect” and how can you avoid it?
“The Streisand effect” occurs when an attempt to contain carticular information has the opposite effect, and helps promote it instead. This “effect” is named for Barbra Streisand, and her failed lawsuit against a photographer who took an aerial picture of her home....
3 Simple Ways to Improve Your Local SEO
You may already be familiar with local SEO if you are a business owner trying to increase your search engine rankings. Or, it’s possible you don’t know much of anything about local SEO if you work with a company like AdInfusion who handles all of that for you....