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Peloton’s Rebranding Journey: Lessons from Successes and Shortcomings
Peloton’s Rebranding Journey: Lessons from Successes and Challenges Peloton, known for its luxury exercise bikes and exclusive workout classes, embarked on a bold rebranding strategy to stay relevant in a rapidly changing market. Transitioning from a specialized...
7 Steps to a Successful Nonprofit Rebrand
Rebranding is a powerful tool, no matter what sector you operate in. But in the nonprofit world, it’s often overlooked, even though it has the potential to breathe new life into your organization. Today, we are going to explore the steps needed to carry out a...
From Algorithms to Actual Humans: Exploring Google’s New ‘Perspectives’ Search Feature
So, you know how people often add “reddit” at the end of their Google searches when they want some real-life advice? Let’s say you’re hunting for the best homebrew beer recipe, looking for local hiking spots in Denver, or trying to suss out how...