The $1.3B Mistake: Celsius’ Initial Branding Strategy Celsius struggled for years—all because of one CRITICAL MISTAKE: They were selling the wrong benefit. When Celsius drink was invented in 2004, it screamed “BURN CALORIES!” Here’s why that...
Hey there, hardworking contractors! This is Matt from AdInfusion. Since 2012, we’ve been helping folks like you navigate the tricky world of online marketing. Today, I want to talk about something we see all too often: trying to save a buck by underspending on...
Being a marketer has changed the way I experience the consumer journey when shopping, as I now consider both the customer’s perspective and the strategies behind the brand’s decisions.When two-thirds of consumers say that “making the right purchase decision requires...
We’ve been riding the Universal Analytics (UA) wave for a good while, haven’t we? Well, the times are changing. It’s like your favorite old T-shirt – it’s comfortable and familiar, but even after ten years using Universal Analytics...