Matt Roberts, Author at AdInfusion

Reddit’s Traffic Nightmare: When Google Slaps a $38B Giant

by Matt Roberts | Feb 14, 2025 | Google Algorithm Updates

Reddit’s stock just ate dirt after missing Q4 user growth targets. Their excuse? Google’s algorithm changes killed their traffic. CEO Steve Huffman’s response was peak corporate poetry: “Google algorithm changes — they happen.” Yeah...

The Local SEO Cheat Sheet: How I Stole My Competitor’s Best Keywords

by Matt Roberts | Feb 13, 2025 | Local SEO

Want to know the dirty truth about local SEO? Your competitors are sitting on a goldmine of keyword data – and they have no idea you can legally steal it. And today, I’m showing you exactly how to ethically ‘steal’ their winning formula in just 3...

Its scammy fools like this that give the SEO industry a bad name

by Matt Roberts | Feb 6, 2025 | Crime

@adinfusion When an 'SEO Expert' gets caught using ChatGPT to write himself fake reviews… and can't spell their own domain 💀 #seo #marketing #business #scamalert #fakereviews #exposed #fraud #transparency #localseo #searchengineoptimization...

How to Get Plumbing Clients to Read Your Content in 2025

by Matt Roberts | Jan 9, 2025 | Marketing for Plumbers

How Plumbers Get Clients in 2025 (Spoiler: Your Customers Aren’t Using the Yellow Pages Anymore) Picture this: It’s 2 AM, and somewhere in your service area, a bathroom is flooding. The homeowner isn’t running to grab a phone book. They’re...

Nick Fox Takes Over Google Search and Ads Amid User Concerns

by Matt Roberts | Oct 17, 2024 | Google

Google Announces Leadership Change Amid Growing Focus on AI In a significant move, Google CEO Sundar Pichai announced that Prabhakar Raghavan, the executive overseeing the company’s search and ads products, will be stepping down from his role. Raghavan, who has been...

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