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Celsius’ $1.3B Rebranding Lesson: How They Energized Their Brand
The $1.3B Mistake: Celsius’ Initial Branding Strategy Celsius struggled for years—all because of one CRITICAL MISTAKE: They were selling the wrong benefit. When Celsius drink was invented in 2004, it screamed “BURN CALORIES!” Here’s why that...
Cheap Marketing Won’t Cement Your Success
Hey there, hardworking contractors! This is Matt from AdInfusion. Since 2012, we’ve been helping folks like you navigate the tricky world of online marketing. Today, I want to talk about something we see all too often: trying to save a buck by underspending on...
Court rules Google is an illegal monopoly, what now?
