Matt Roberts, Author at AdInfusion

How to Get Plumbing Clients to Read Your Content in 2025

by Matt Roberts | Jan 9, 2025 | Marketing for Plumbers

How Plumbers Get Clients in 2025 (Spoiler: Your Customers Aren’t Using the Yellow Pages Anymore) Picture this: It’s 2 AM, and somewhere in your service area, a bathroom is flooding. The homeowner isn’t running to grab a phone book. They’re...

Nick Fox Takes Over Google Search and Ads Amid User Concerns

by Matt Roberts | Oct 17, 2024 | Google

Google Announces Leadership Change Amid Growing Focus on AI In a significant move, Google CEO Sundar Pichai announced that Prabhakar Raghavan, the executive overseeing the company’s search and ads products, will be stepping down from his role. Raghavan, who has been...

Celsius’ $1.3B Rebranding Lesson: How They Energized Their Brand

by Matt Roberts | Oct 4, 2024 | Branding

The $1.3B Mistake: Celsius’ Initial Branding Strategy Celsius struggled for years—all because of one CRITICAL MISTAKE: They were selling the wrong benefit. When Celsius drink was invented in 2004, it screamed “BURN CALORIES!” Here’s why that...

Cheap Marketing Won’t Cement Your Success

by Matt Roberts | Aug 16, 2024 | Uncategorized

Hey there, hardworking contractors! This is Matt from AdInfusion. Since 2012, we’ve been helping folks like you navigate the tricky world of online marketing. Today, I want to talk about something we see all too often: trying to save a buck by underspending on...

Court rules Google is an illegal monopoly, what now?

by Matt Roberts | Aug 8, 2024 | Google

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