So I was busy updating our address in some directories we signed up for several years back when I noticed we made the list of TOPSEOS.com’s Best Link Building Services.
They’re an independent authority on Search Vendors that evaluates and ranks the best online marketing companies .
For each category they have 5 areas of evaluation that their research team uses to benchmark and compare featured in their list.
For example for SEO companies they examine the on-page optimization strategy, their off-page optimization strategy, the level of needs analysis performed prior to developing a marketing strategy. They also evaluate the strategy and tools used during keyword analysis, and how the vendors report their progress is also evaluated. They also visit companies at their headquarters – and take into consideration review trends and feedback from customers of the companies. They even take into consideration whether the companies are growing or if they’re downsizing.
They look at thousands of online marketing companies on an annual basis… and these list represents their recommendations of the best based on their research!
Evaluation Criteria: Link Building Companies
Assess Existing Links
When we analyze link building companies, we ensure the companies which we recommend have a strategy for assessing the current quality and relevance of links on the client’s currently existing website. Time is also spent understanding the types of software and tools which are used to gather information about external links and internal links in order to automate the link collection process.
Identify Potential Links
For link building services, it is important for us to understand how a vendor identifies relevant and authoritative websites to build links upon. Each of the recommended vendors has a system in place to determine which websites maintain a presence relevant to the industry in which the client operates and which are seen as an authoritative source in both the eyes of the industry and in the eyes of major search engines.
Analyze Link Quality
An important aspect which we approach with link building companies is their ability to take into consideration the target market of the client. These companies identify the quality of both the existing link profile of the client’s website in addition to the quality of the potential links which can be built linking into key pages. It is also important for link building companies to understand how new links will affect the website’s visibility in search engines as a whole.
Acquire Incoming Links
The processes and strategies which a link building company uses to generate and build links is an in-depth aspect of the evaluation to ensure leaders within the industry retain insights on the best practices and strategies available. We also investigate how each link building prioritizes the building of links based on the importance of the link and the relative value it will bring to the client’s website in terms of search visibility and traffic generation.
In-Depth Reports & Metrics
We understand that buyers of link building services require reports of the activities provided and ensure that the companies we recommend offer their clients an inside look into the efforts and the results achieved during their link building campaigns. Often times the vendors also provide their clients with a future look at other activities which may be of benefit to them from a linking perspective either internally or externally.
So when I started AdInfusion at a computer in my living room, I wasn’t even sure if I was going to even be able to get on the front page for my website’s primary keyword. I didn’t really know where it would take me! After several years of hard work its great seeing us rise the ranks and getting some national attention 🙂 Looking forward to climbing the list!