I’ve met loads of solar business owners who avoid talking about SEO because they just don’t understand it.
In reality, SEO for solar companies is not all that mysterious, once you understand the fundamentals of online search. By learning some basic SEO principals, your solar business can implement a digital marketing strategy that will help you achieve your business goals while reducing wasted resources on ineffective SEO tactics.
Here are four fundamentals solar companies need to understand about SEO for the solar industry.
1. SEO For Solar Companies is not Complicated
Sometimes SEO agencies and marketers will tell solar providers how complex SEO is when they are selling their services. When a solar company owner assumes SEO is too complicated, or they don’t spend enough time educating themselves on the subject, it can result in money, energy and time wasted on tactics that don’t produce results, or worse, have negative consequences for your website.
What Works and What Doesn’t for Solar Company SEO
Solar company SEO is not all that complicated when you understand the process – the biggest component of a successful SEO strategy involves producing spectacular content that your potential customers can learn from.
Understanding These Key Points can Save Your Marketing Budget
Once a solar provider understands the following online marketing basics, he or she will be better equipped for implementing successful and profitable digital marketing strategies:
- How a search engine finds, evaluates, and ranks website content
- How future customers search for information online
- Why producing high-quality content for your solar company’s office website is imperative
Knowledge is Power for Solar Company Marketing
Once a solar company learns some digital marketing basics, the chances of them wasting valuable resources on a tactics that don’t work, or risky schemes that might hurt their online presence decrease significantly. This also lowers the risk of wasting their resources on marketing services they don’t actually need. Instead they can focus on producing content that improves their visibility online, while helping them connect and engage with future customers.
2. Utilize Solar Company Directory Listings Appropriately
They are several notable directories like Google My Business and Yelp that potential customers may see while they’re looking for information relating to your solar company. Since potential customers are already looking in these areas, you should claim your profile on each of those sites and add helpful information about your solar business and the services you offer.
Don’t Pay Somebody For Claiming a Local Solar Company Directory Listing
Usually, it takes fewer than ten minutes to setup the profiles on these directories. Sometimes, sites such as GMB (Google My Business) send you a postcard to verify the physical location of your solar business. Because it takes a bit of participation on your part, and it won’t take too much time, you should not be outsourcing this to someone outside of your staff.
3. Capitalize on Social Media to Amplify Your Private School’s Digital Presence
Increase Visibility in Searches
Maintaining an active presence on LinkedIn, Twitter, and Facebook reinforces your solar company’s brand values and message online. These platforms are likely also appearing in the SERPs where potential customers and referral sources are searching for information about your solar company. Joining these platforms helps you convey a positive and consistent image for your future customers, while driving qualified traffic to the website of your solar business at the same time.
Broadcast Your Solar Company’s Message and Values
Social media is also beneficial for promoting your solar company’s website and blog, while also allowing your office to engage in discussions that relate to your service area(s). Social channels can broaden the reach of your digital message, and attract new customers to your solar company’s website.
Remember that Content is King
But social media should not be the sole focus of your solar company’s digital marketing campaign. Social media sites like LinkedIn, Twitter, and Facebook are excellent platforms to amplify the voice of your solar business online, supplementing your company’s other content marketing activities. It shouldn’t distract you from publishing great content for your practice’s websites and blogs, however.
4. Too Good to be True Usually is Exactly That
Marketing agencies try making promises that they’ll get your solar company website to “the top of Google” overnight.
No marketing agency can guarantee rankings, and no marketing agency can promise they will get your solar company site to the “top of Google” because that isn’t actually a thing.
Avoid Common Private School Marketing Scams
Google search engine results vary depending on many factors including: user location, what search terms are entered, the type of devices someone is using and the time of day. Any single search term could have “top results” but there is no one “top” of Google.
Search Engine Optimization for Solar Companies is a Process
Successful SEO for solar businesses is dependent on creating exceptional content, which doesn’t happen overnight. Creating quality content requires time. It also takes time to establish credibility and authority on the search engines.
Attempts to “Trick” Search Engines are Risky and Ineffective
Marketing agencies might promise fast SEO successes. Or solar companies might think there is a way to “game” Google into unnaturally boosting the rank of their website in the SERPs.
Today, Google’s algorithms are too intelligent for tactics like this to result into long-term, significant improvement on a website’s rankings. Tactics with the purpose of tricking Google into enhancing website rankings are a violation of Google Webmaster Guidelines and the likelihood of them making a positive impact on your solar company’s search result rankings is slim to none.
We Help Solar Companies Grow
The most effective and profitable method is building a strong foundation for your solar business’s online marketing by consistently publishing remarkable content that addresses the needs of your future customers. Consistent content writing builds trust and improves visibility on the search engines, and it also helps by creating a relationship with potential customers.
