You may already be familiar with local SEO if you are a business owner trying to increase your search engine rankings. Or, it’s possible you don’t know much of anything about local SEO if you work with a company like AdInfusion who handles all of that for you. Regardless, here is a quick refresher:
local SEO is one of the major factors that dictates whether your business is found (or not) by consumers in your specific service area. Share on XIt seems like a no-brainer that you want people who are actually in your service area to find your business online. There are a ton of methods to make that happen, but we are going to discuss the three simplest ways you can amplify your brand’s local SEO immediately.
1. Check Yourself Before You Wreck Yourself
That is “cool kid” slang for, “Be sure you have your facts straight before you start making changes all over the world wide web. The first thing you need to confirm are your NAP (name, address, phone number) information on your website. Is all of it correct and current? If it isn’t, you need to update to reflect your current contact information as soon as possible.
The next step is to check all of your existing NAP listings for consistency. This means that on every platform you have a listing or profile on must be checked and updated. This includes your website, social media profiles, and directory listings, like Yelp and Google My Business, review sites, or anywhere else your contact information is displayed.
2. Start with Social Media
If you have not done so already, the time is ripe to set up a Facebook page for your brand or company. We understand marketing your business on social media channels can be daunting, and that there are industries out there that don’t think they are glamorous enough for social media. This is a big misconception! In reality, the team at AdInfusion has provided social media marketing services for plumbers, HVAC, and construction companies enough to prove that followers, leads, and engagement can be cultivated in ANY industry.
But specifically in regard to local SEO, Facebook pages are essentially a free marketing tool that will build your website’s authority with search engine crawlers, and reinforces what your hours are, where your business is located, and the types of products or services you offer.
Maintaining an active Facebook page actually amplifies your brand awareness too! It will hep potential customers begin to build a bond of trust with your brand, in addition to providing them a place to ask you questions, leave feedback, and see what your brands message is all about.
3. Don’t Forget About Directories
Accurate directory listings are vital to your brand’s local SEO efforts. These are actually additional ways to demonstrate to Google the correct NAP information, so you will be more likely to reach searchers in your local area..
If you’re not in them already, a few directories to create free listings in include:
- Infogroup
- Citysearch
- Localeze
- Best of the Web
- Acxiom
- Insiderpages
- Factual
- Yelp
- YP (a.k.a. Yellow Pages)
- Superpages
- Foursquare
- Hot Frog
There are certainly other directories out there, but this is a solid list to start with.
Improve Your Local SEO Strategy with AdInfusion
SEO is like a machine with many moving parts. The methods and approaches to these moving parts change frequently, so finding the right agency to partner with is a major factor in a successful local SEO campaign. The right match will facilitate your SEO efforts, and get your local authority established.
At AdInfusion, we don’t just talk the talk, we walk the walk—which is why we’re offering you a free SEO analysis! This analysis will tell you everything about where your site stands now and will include our recommendations for how local SEO can help your company grow faster. Sign up for your free analysis now, or contact us with any questions you may have!